Licensing Effect in Consumer Choice
نویسندگان
چکیده
منابع مشابه
Licensing Effect in Consumer Choice
Vol. XLIII (May 2006), 259–266 259 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Uzma Khan is Assistant Professor of Marketing, Tepper School of Business, Carnegie Mellon University (e-mail: [email protected]). Ravi Dhar is George Rogers Clark Professor of Management and Marketing, School of Management, Yale University (e-mail: [email protected]). T...
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 2006
ISSN: 0022-2437,1547-7193
DOI: 10.1509/jmkr.43.2.259